Red 40 & Yellow 5: Why Is Your Dog’s Food Artificially Colored?
Dogs don't care about color, but their health might. Discover the hidden dangers of synthetic dyes like Red 40 in processed kibble.
Does your dog care if their food is "beefy red"?
The Reveal: Manufacturers add Red 40, Yellow 5, and Blue 2 to make the food look appealing to you, the buyer. Dogs don't see color the way we do. These dyes have been linked to hyperactivity and allergies in sensitive pets. If a brand is willing to use unnecessary chemicals just for "shelf appeal," what else are they compromising?
The Standard: The food should be the color of the ingredients. Period.