What is Ingredient Splitting? The Legal Trick Brands Use to Hide Grains
Think meat is #1? Learn how manufacturers use "Ingredient Splitting" to make grains look like minor players on the label.
Why is "Chicken" listed first if the bag is mostly grains?
The Reveal: Brands split one ingredient into multiple sub-ingredients (e.g., Brown Rice, White Rice, Rice Bran). Individually, they weigh less than the chicken, but combined, they often dwarf the meat content. It’s a legal way to manipulate the ingredient list to look meat-heavy.
The Standard: If you see three versions of the same grain in the top five ingredients, the meat content is likely lower than you think.