What is Ingredient Splitting? The Legal Trick Brands Use to Hide Grains
Think meat is #1? Learn how manufacturers use "Ingredient Splitting" to make grains look like minor players on the label.
Why is "Chicken" listed first if the bag is mostly grains? You're paying for chicken, but how much chicken are you really getting?
The Reveal: Brands split one ingredient into multiple sub-ingredients (e.g., Brown Rice, White Rice, Rice Bran). Individually, they weigh less than the chicken, but combined, they often dwarf the meat content. It’s a legal way to manipulate the ingredient list to look meat-heavy.
The Standard: If you see three versions of the same grain in the top five ingredients, the meat content is likely lower than you think.